Sundays Are My Fun Days for new clients!

I love when there is less traffic and always more parking spaces, but the most fun I have when going to California Styles Curly Studio P.M.A. is getting the opportunity to invite all my curlies and potential curlies, into my Private Membership Association, where we can all let our hair down on the beginning of the week to "help those curls do their thing!" 

After getting all of my recent educational degrees in Psychology, Sociology, Humanities and Art, I  make videos showing my recent clients their experience at our private appointment helping them to recall what we reviewed with their personalized Curly Care Instructions while also  opening the understanding for all new potential clients who don't even know they are curlies yet themselves.

 I love when I have a "veteran curly" and a "newbie curly" in the studio within earshot and all of the same questions come up that the veteran starts to answer. Here is how it sounds as I chuckle to myself...

Newbie- "So, I just bought this expensive new shampoo last week and it lathers so luxuriously."

Veteran- "Sounds like it has detergent. (eyes look at me,...) Jessica said detergent based shampoos dry out the hair and that detergent is made for cleaning glass and metal."

Then I like to ask the newbie, "Are you made of glass and metal?" chuckling..of course...ha ha ..

This newbie has scoured Youtube and knows all of the gadgets and gizmos, and lets us know her hair routine and how she is using "a microfiber towel" (my eyes get big) and I ask her, "Doesn't it further dry out your hair and suck out all the water, creating a velcro affect, making your hair dry and frizzy?" 

Then I proceed to give her my visualization of this..

"Picture an old man, emaciated, coming out of the desert gasping and needing water, as he is about to die of thirst. Metaphorically, your dead hair on the outside of our scalp. You know, that frizzy or sometimes even straight (by now) hair, that used to be bouncy, shiny, curly or wavy, but with chemicals in our water systems and Chemtrails sprayed in our skies, that make the winds so fierce, our hair and skin suffer with the effects of chemical dehydration.

So we give the old man a gallon of water to drink and he drinks it all". (And this I'm doing while my client is at the water basin having her hair washed.) Then I say, "so then should we hand him a microfiber towel for him to put down his throat in order to absorb all the water that he just drank!!? No! Does that make sense to do? Do we do that with our poor water starved, emaciated hair? Let's see if your hair wants to hold onto all the "love" that this water is giving it."

(After applying and squishing in a hydrating product to seal the water in my new client’s hair), I invite the client to let me further show them, "let's investigate and do a science experiment with your hair so we can see what it does." 

(Then I proceed to place a dry towel on the floor, not on their hair, while my new client is sitting down I instruct my longer haired client to flip their head forward to make the towel on the floor, the bulls-eye target). I ask,"Did you notice that... I did not use any towel on your hair and your hair has a lot of water in it because you can hear it when I squish it, but it is not wanting to let go of any water as it is not dripping on the towel on the floor?" The client gasps and says, "Yes! I see that!" I ask my new client, "Why do you think that is?" No answer. I go on to explain, "It's because of the sealing of the cuticle layer with the hydrating product that becomes like a thin skin and supports the cuticle layer by slamming it shut so that the water stays trapped in the hair." 

Then I tell them my little mantra, "Let your HAIR be the towel." I then place my original, hand cut Comfort Towels (TM) on their shoulders for another scientific experiment and ask my newbies to "flip your hair back like Disney's, The Little Mermaid"(TM) when she is coming out of the water and flipping her hair back out of the ocean". This is the part that most of my newbies hesitate and are often afraid that they will spray water on me, but nope! It never happens. That hair loves to hold onto that wonderful life giving water and no accidental water showers ever happen to the walls either.

 If you become one of my clients I'd love to be able to showcase my work of your “before and afters” and share the links with you as I have some videos on social media platforms under a private account name. Give me a call!